SALON HELEEN
HULSMANN

WEB DESIGN / COMM. BY TWNTYTWO

Homepage of Salon Heleen Hulsmann: an Amsterdam boutique, founded by Heleen Hulsmann, that offers timeless elegance with curated vintage pieces that blend luxury with effortless style, creating a uniquely refined shopping experience

Commissioned by Twntytwo, Unframed Studio worked on the design for Salon Heleen Hulsmann: a carefully curated digital space that mirrors the timeless quality of the pieces it presents. The goal was to create an experience that feels personal and refined, more like stepping into a private salon than browsing a webshop.

Twntytwo translated the design into a fully developed Webflow site, crafting a seamless experience where vintage designer finds take center stage. The result is a digital showroom that invites you to slow down, look closely, and explore with intention.

@ 2025 UNFRAMED.
ALL RIGHTS RESERVED.